Newsletter June 2022
Dear Reader,
What makes India the most exciting market for national and global brands is its diversity of people, cultures and weather. This gives eRetail brands numerous opportunities to keep their consumers engaged and sales on throughout the
calendar year.
In the month of June, digital shoppers frequented their preferred D2C websites & marketplaces to get the best of EOSS (End Of Season Sale) and move products from wishlists to check-out carts. EOSS offered a massive 60% to 90% off on all the styles and brands during the sale period with nearly 40% of the overall traffic coming from Tier-II and III cities and towns. During this seasonal sale, marketplaces and D2C brands also put the concepts like social commerce and live commerce to the test which in alignment with their content-to-commerce strategy helped them grow conversion by 7X - 10X.
While the Indian digital economy continues its growth toward achieving the $1 Tn milestones by 2025, eRetail brands continue seeking innovative means to grab a larger pie of this growth opportunity by perfecting their digital commerce strategy.
Industry Events
Embracing Technology - The Digital Transformation of Legacy Retail Brands
Navin Joshua
Founder & Director, GreenHonchos
Decoding the Phenomenal Rise of D2C Beauty & Personal Care Brands
K Ram Sudhirr
Head - Acquisitions & Partnerships
CLient additions
Cracking The D2C Scale Code With Profitability
Navin Joshua
Founder & Director, GreenHonchos
GH Insights
Featured Stories
Top D2C enablers kicking off brand's growth
Read more
How F&B Brands Can Leverage Tech to Ensure Consumer Retention
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People Power
GH Offsite Event - Vision 2022
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