Newsletter June 2023
Hello Reader,
The only constant is change! This issue of GH Pulse reports what changed in the world of eRetail and its impact analysis on your brand.
eCommerce has expanded dramatically during the last few years. According to studies, global eRetail sales actually surpassed the $1 trillion mark for the first time in 2022, making up more than one-fifth of all retail sales. The recent report co-authored by Google, Temasek, and Bain & Company titled - 'The e-Conomy of a Billion Indians,' reflects a positive outlook for India's internet economy, a sentiment echoed by global economic powerhouses, powered by digital shoppers and backed by bullish growth figures. India’s internet economy today makes up 4-5% of India's GDP, a number pegged to go to 12-13% of it by 2030.
The diversity of digital shoppers further solidifies this growth projection with 60% of new shoppers coming from the Tier II cities with a bigger appetite for experimenting with new brands and products. Zooming out, the race to the adoption of AI is causing much disruption across the industry. Efficiency, personalization and building a business with profitability as its cornerstone is no more old school. And if there is one thing that thousand years of human history has taught us is that after every winter there is a spring followed by a summer!
Industry Events
Cracking the Code of D2C Profitability at Scale
Navin Joshua
Founder & Director, GreenHonchos
From D2C to C2C Customer Data: Making or Breaking the Brand
Gerard Roger
VP - Partnerships & Market Development, GreenHonchos
CLient additions
Featured Story
How GH is helping retail brands in their digitazation process
Read more
GH Insights
People Power
Here’s team GH practising mindful yoga on International Yoga Day.
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