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Newsletter August 2024 |
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| Hello Reader, |
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| Welcome to GH Pulse, your one-stop knowledge hub for the latest developments in the eRetail industry. |
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| As we dive into the highly anticipated OND (Oct-Nov-Dec) season, the world of eCommerce is buzzing with opportunities. This period is a goldmine for eRetailers, packed with major shopping events like Diwali, Black Friday, Cyber Monday, Christmas and New Year’s, driving consumers into a buying frenzy. It’s no surprise that businesses will be rolling out exclusive discounts to captivate the digital-native shoppers and maximize their sales. Last year alone, global online sales grew by 3% to hit a staggering $1.7 trillion, with the average holiday season discount soaring to 21%—the highest since 2020! |
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| To support this festive rush, even marketplaces in Indian eCommerce sector are pulling out all stops. From slashing seller fees across 59 product sub-categories to offering commission cuts of 3% to 12%, they’re making it easier than ever for eRetailers to cash in on the season’s potential. Key categories like fashion jewelry, apparel, sports, and home furnishings are set to see a surge, powered by strategic incentives and a festive shopping spirit. |
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| But it’s not just about discounts—technology is also taking the spotlight. Rufus, the latest AI-powered shopping assistant making waves in the market. Though still in beta, Rufus is set to revolutionize consumer behavior with personalized recommendations and real-time answers, elevating the shopping experience to a whole new level. For brands, this means the focus should shift toward the Gen-Z crowd—savvy shoppers who are driving trends, influenced by social media, and always ready to spend. |
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| As the eRetail landscape continues to evolve, staying ahead of trends and adapting to changing consumer behaviors is key to success. Whether it’s leveraging AI for enhanced customer engagement or tapping into emerging markets, the opportunities are vast for those ready to integrate, innovate and grow. |
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| SPOTLIGHT |
| India's first Hyperlocal Mall by Inorbit Malls. 🎉 |
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| CLient additions |
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| GH CLIENT TESTIMONIAL |
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| "As a key player in the D2C ecosystem, GreenHonchos has immense know-how of best practices across categories and brands." |
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| Subhinder Singh
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| Founder |
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| Partnership Announcement |
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| GH Connect - We’re excited to share the news of our partnership with EASYECOM, a leading eCommerce enablement platform that streamlines order and warehouse management. |
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| GH Insights |
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| People Power |
| Team GH honoring independence with pride and passion. |
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| A leading full-stack Digital Commerce Enabler helping growth-focused Retail Brands in their Digital Transformation journey right from creating high-converting websites powered by composable commerce technology to crafting brand-native digital content that leads to conversion and retention as well as enabling the omnichannel brand growth in the global eCommerce spectrum. |
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| Scale Your Business Online! |
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| Delhi | Mumbai | Bengaluru | Dubai |
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