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Newsletter | December 2024 |
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| Hello Reader, |
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| So here we are with a year-wrap edition of GH Pulse - 2024 featuring strides from the digital commerce ecosystem, embracing challenges, celebrating innovation, and opportunities ahead in 2025. |
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| In 2024, the offline retail ecosystem embraced digital transformation at scale with leading malls opting for Hyperlocal Quick Commerce Solutions digitizing their retail stores. Generative AI continued its dominance in 2024, revolutionizing customer interactions through hyper-personalization, predictive analytics, and real-time content generation. The D2C ecosystem in India flourished - be it through subscription models, influencer-driven marketing, or omni-integrated strategies. Content-driven commerce demand continued to rise with Influencer partnerships and community marketing growing by 40%, highlighting the shift toward authenticity in customer engagement. |
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| The D2C space in India saw 15% year-on-year growth, led by categories like beauty, wellness, and sustainable apparel. The GCC region emerged as one of the fastest-growing premium digital commerce markets, with the sector valued at $50 billion by the end of 2024, reflecting an annual growth rate of 20%. |
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| Despite these successes, globally observed challenges such as rising customer acquisition costs (CAC) by 20%-25% and growing marketplace commissions persisted influencing the brands to increase focus on organic discovery and retention strategies for profitable growth. |
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| As we enter 2025, opportunities abound for brands focusing on tech-enabled expereinces, data-driven marketing, and omnichannel scalability. Innovations in autonomous last-mile delivery, AI-powered customer insights, and hyperlocal logistics solutions are expected to shape the future of retail. Here’s to a successful and transformative 2025! |
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| Industry Events |
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| Fireside Chat |
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| O2O Digital Transformation Journey For Engagement, Experience, and Growth - Forum Malls |
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| Muhammed Ali, CEO - Forum Malls |
| Anupama Bharadwaj, Business Director,
GreenHonchos |
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| Solutioning Demo |
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| DigiComm Growth Framework For Retail Malls |
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Aamir Shafiq, VP - MarComm
GreenHonchos |
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| Spotlight |
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| Here’s to our 2024 story and the new beginning, reflecting upon the value of our partnership with the leading Global Retail Brands & Enabling Ecosystem at GH. |
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| Client Additions |
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| Partner Announcement |
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| GH is excited to extend its global partnership with Shopify as an implementation partner in the GCC region! |
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| People Power |
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| GH People kicked off the New Year with boundless energy, laughter, and unforgettable moments of joy! |
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| Content-to-Commerce |
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| GH campaign - Feel Alive for Underjeans, a bold and contemporary brand by Spykar got featured on ‘Ads of the World’. |
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| A leading full-stack Digital Commerce Enabler helping growth-focused Retail Brands in their Digital Transformation journey right from creating high-converting websites powered by composable commerce technology to crafting brand-native digital content that leads to conversion and retention as well as enabling the omnichannel business growth in the global retail spectrum. |
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| Delhi | Mumbai | Bengaluru | Dubai |
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