Newsletter February 2024
Hello Reader,
Welcome to the latest edition of GH Pulse, where we delve into the evolving world of retail, bringing you the latest industry insights and strategies to keep your brand at the forefront of innovation.
The conundrum famously articulated by John Wanamaker, "Half the money I spend on advertising is wasted; the trouble is I don't know which half," has perplexed retailer marketers for decades. This dilemma remains ever-present, challenging today's eRetail businesses to navigate the complexities of deriving meaningful ROI from the digital channels of commerce. Reckoning the media mix or investments in performance marketing and brand marketing for optimal acquisition and higher CLTV (consumer lifetime value) has recently become the subject of scrutiny in the world of digital commerce.
While eCommerce is poised to claim a share of 11.4% in the overall Indian retail market by 2026, the burgeoning complexity of marketing tech stacks poses difficulty for marketers to understand how to craft a unique scale journey for their brand online. Despite investments in cutting-edge technologies to stay competitive, the steep learning curve in data analytics is taking some time for marketers to see substantial returns on their investments. A critical gap emerges as retail brands struggle to transform copious amounts of data into actionable insights and strategic decisions.
The recent report by BCG indicates an upward momentum for the retail industry projected to grow at the rate of 9-10% expected to reach a market potential of $2 Trillion in the next decade. In the times to come, and as we stand on the brink of a retail renaissance, there is an established consensus within the industry that brands must perfect the art of delivering unparalleled omnichannel experiences to claim a considerable share-of-voice and wallet among digital consumers.
Industry Event
Panel Discussion
Fashion Retail Transformation
Integration of Omnichannel Strategies
Navin Joshua
Founder & Director, GreenHonchos
CLient additions
Featured Story
The Convergence of Tech-savvy Consumers and Omnichannel Retail in the GCC
Read more
GH Commerce Cloud
Product updates from KartmaX - GH Composable Commerce tech stack
People Power
Recent GH leadership townhall across offices - Delhi, Mumbai, Bengaluru & Dubai
A leading full-stack Digital Commerce Enabler helping growth-focused Retail Brands in their Digital Transformation journey right from creating high-converting websites powered by composable commerce technology to crafting brand-native digital content that leads to conversion and retention as well as enabling the omnichannel brand growth in the global eCommerce spectrum.
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