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Newsletter March 2024 |
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| Hello Reader, |
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| Welcome to the latest edition of GH Pulse, your go-to source for insights into the dynamic realm of Digital Commerce. In this issue, we delve into the transformative impact of omnichannel retail on shopping trends, highlighting how digital-native consumers are shaping the future of commerce. |
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| The seamless integration of online and offline experiences is not a question anymore but an answer to drive the next phase of retail businesses. A recent report suggests that the impact of digital media is transcending phygital boundaries. A staggering 80% of shoppers conduct online research before making in-store purchases. Furthermore, the decision-making process of 76% of online buyers is significantly influenced by social proof, such as shares, comments, and reviews, while 75% are swayed by favourable return policies. |
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| This evolving consumer landscape underscores the importance of providing a holistic omnichannel experience. Today, global brands are catering to a diverse range of digital users, from the Digital Savvy, who are comfortable making online purchases, to Digital Natives, who see no distinction between online and offline shopping. With the Digital Alpha generation now coming of age, in a few years we will have 1 billion consumers shopping with a digital-first mindset. |
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| As brands are navigating these complexities, Generative AI is emerging as a powerful ally with its ability to analyze customer preferences, behaviours, and purchase histories, it is also helping retailers execute at speed through the creation of dynamic advertising, optimizing resources, and enhancing efficiency giving leverage to be brand and product-focused for differentiation than ever. |
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| Industry Events |
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| Panel Discussion |
| Customer First: Enhancing Customer Experience Across Touchpoints |
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| Moderator |
| Navin Joshua |
| Founder & Director, GreenHonchos |
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| Panel Discussion |
| Shaping the Future of Lifestyle eCommerce: Strategies for Success in a Digital World |
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| Panelist |
| K Ram Sudhirr |
| Director - Acquisition & Growth (GCC) |
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| CLient additions |
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| SPOTLIGHT |
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Brand Film Produced by GH Studio
for Crocodile
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Crocodile launched the "Vibrant Vacation" campaign, which has gained international acclaim, including a feature on 'Ads of the World'.
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| GH INSIGHTS
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| Featured Story |
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| How Retail Analytics Can Revolutionize Marketing Strategies |
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| GH Commerce Cloud |
| Product updates from KartmaX - Headless Commerce PaaS |
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| GH CLIENT TESTIMONIAL |
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| "GH insights on scaling business on Myntra, Amazon & Flipkart have been eye-opening for us." |
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| Subhinder Singh |
| Founder |
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| People Power |
GH embraced a unique celebration on Women's Day, honouring the
true essence of womanhood. |
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| A leading full-stack Digital Commerce Enabler helping growth-focused Retail Brands in their Digital Transformation journey right from creating high-converting websites powered by composable commerce technology to crafting brand-native digital content that leads to conversion and retention as well as enabling the omnichannel brand growth in the global eCommerce spectrum. |
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| Scale Your Business Online! |
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| Delhi | Mumbai | Bengaluru | Dubai |
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