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Newsletter November 2024 |
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| Hello Reader, |
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| Welcome to GH Pulse – your monthly roundup of the latest trends and insights shaping the retail landscape. |
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| The festive season continues to set the stage for retail growth. Following a spectacular Diwali season, Indian retailers are now gearing up for the bustling wedding season and winter shopping spree. Global sales events like Black Friday and Cyber Monday gained traction in India, giving retailers a perfect opportunity to clear post-Diwali inventory. Electronics, apparel, and premium foods led the charge during this period, influencing 20.4% of shoppers, with men showing more enthusiasm (25%) than women (17%). For D2C brands, these trends underscore the importance of a hybrid strategy that spans both online and offline platforms to sustain growth and engage customers effectively. |
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| However, while online shopping is surging at an exponential pace, physical retail is also gaining momentum. Retail Malls and stores continue to offer an irreplaceable shopping experience—one rooted in discovery, engagement, and tactile decision-making. Consumers crave the sensory and immersive experience that only physical shopping can deliver, making it a vital channel even in the age of digital transformation. The key offline retail trend that is emerging is that stores are shifting focus from inventory-first to experience-first retail zones. |
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| Meanwhile, the rise of Q-commerce is revolutionizing the retail world. Studies reveal that 86% of online users discover new Quick-commerce brands or products via Meta platforms, with 5X more conversion than conventional eCommerce platforms showcasing the power of personalized recommendations, seamless buying experience and convenience of quick deliveries. |
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| As we step into the festive finale of the year, the retail world is embracing change like never before. From leveraging traditional seasons to adopting cutting-edge technologies, the focus remains clear—keeping the consumer at the heart of everything. |
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| InDUSTRY EVENTS |
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| KEYNOTE |
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| Digital Transformation - Omnichannel
Retail: The Customer Perspective |
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| Navin Joshua, Founder & Director, GreenHonchos |
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| CONTENT-TO-COMMERCE |
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| Virasat - Our Latest Creative Shoot for Mohanlal Sons |
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| The brand launched its campaign “Virasat” with GH Studio, celebrating the essence of generational pride. |
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| Partnership Announcement |
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| GreenHonchos x PayU |
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| GH partners with PayU, a leader in digital payments, to empower retail brands with seamless, secure, and scalable payment solutions. |
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| CLient additions |
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| GH INSIGHTS |
| Learn proven tactics for minimizing product RTO (return-to-origin) losses. |
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| GH IMPACT |
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| An Integrated
eCommerce Success Story
For Profitable Growth |
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| PEOPLE POwer |
| GH Stars & Top Performers of Q3, 2024 |
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| A leading full-stack Digital Commerce Enabler helping growth-focused Retail Brands in their Digital Transformation journey right from creating high-converting websites powered by composable commerce technology to crafting brand-native digital content that leads to conversion and retention as well as enabling the omnichannel business growth in the global retail spectrum. |
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| Think Digital. |
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| Delhi | Mumbai | Bengaluru | Dubai |
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