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Newsletter January 2024 |
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| Hello Reader, |
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| Welcome to the 1st edition of GH Pulse 2024, your essential digest for all the latest developments in the world of Digital Commerce! |
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| 2023 was a landmark year, marked by a strong consumer-centric ethos. This trend shows no signs of slowing down as we venture into 2024. Over half of the content commerce creators embracing Generative AI, suggests a surge in AI usage by 55% over the next four years. However, it raises the question of Truth & Trust. As authenticity always remains a cornerstone of consumer expectation, necessitating brands to transcend beyond mere fake lip-speak service and truly embody their stated missions. |
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| Concurrently, the demand for hyper-personalization screaming for better online shopping experiences where tools such as ‘Virtual Try-ons’ are likely to see greater penetration. Opportunistically, eCommerce brands are always quick to seize opportunities. Recently, exemplified by the Ram Mandir inauguration, various D2C brands launched targeted campaigns during this event, reaping substantial rewards both in terms of celebration and financial gain.
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| No wonder, evolving digital trends signal a transformative phase in the Indian economy, characterized by the melding of social commerce and e-trade. With urban cities rapidly adapting to new digital shifts, Tier 2 and Tier 3 cities offer a unique blend of challenges and opportunities, potentially driving a 20% growth in social commerce over the next five years. |
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| As we look ahead, 2024 promises to be a year of significant potential for online brands. However, eRetail brands need to be a little cautious digitally while winning the hearts and minds of their customers.
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| Industry Events |
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| Shift From Monolithic To Microservices Architecture |
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| SPEAKER |
| Navin Joshua |
| Founder & Director, GreenHonchos |
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| The Retail Charcha |
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An invite-only event organised by GreenHonchos, Xeno & Fynd to connect with peers from the retail industry for behind-the-scenes conversations on everything retail.
Real Talk | Real Connections | Real Growth |
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| SPOTLIGHT |
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| CLient additions |
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| GH Commerce Cloud |
| Celebrating Growth, Innovation & Success |
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| People Power |
| GH Stars & Top Performers of Q4, 2023 |
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| As a leading Digital Transformation Enabler, we help brands exponentially grow their exclusive online channel with a Technology driven and Performance oriented approach towards operational ease and enhanced conversions.
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| Scale Your Business Today! |
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| Delhi | Mumbai | Bengaluru | Dubai |
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